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Media Technologies for Business

Media technologies can provide new ways to communicate, collaborate and consume content. They also require leaders in business to make fundamental changes to their strategy, culture and systems.

Every industry is experiencing disruption, but it has been most evident in the media industry. This is why once-mighty businesses like Tower Records and Blockbuster Video have shut down. This is the reason why newspapers are shrinking and moving online, and that’s the reason so many shows on TV were canceled.

Amidst this unyielding industry disruption businesses have to be agile and resilient. In addition to being open to technological innovation and new forms of collaboration and rely on flexible, integrated systems that allow for rapid decision-making and better outcomes.

Digital media consists of any form of information that is transmitted using digital data which at its most basic is a series of binary signals (zeroes and ones) sent via satellites or digital cables, and received by devices that convert them to audio videos, images, text and more. This includes everything from streaming TV and movies on services such as Netflix to virtual reality simulators for surgery utilized by medical institutions. It also includes sites like Twitter, Facebook and Instagram which let users interact with one another by posting pictures, videos and messages.

Samantha Kutza is pursuing her bachelor’s degree in digital media technology at ESU and is enthusiastic about the possibilities in her career that are in store for her. She credits the program for providing her with a broad education and an immersive opportunity to use today’s most relevant technology for creating media.

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