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Online Media and Business

Online media and online businesses are essential to the current world. The digital platform allows for unique connections with customers and branding to draw customers to your products or services. You can also drive traffic to your site via social media or search engine results, as well as other websites. This will increase your revenue opportunities.

Digital media companies are those that create and distribute, create, or exploit digital content in a variety of forms and on a vast range of platforms. Some examples of this are podcasts, video, blogs and e-commerce sites. Some of these businesses have subscription-based models that are similar to the traditional magazine or newspaper model, where users pay a monthly fee to access content.

The digital medium opens up new avenues for revenue that were not previously available. It is important for media companies to understand these new options and how they can be utilized to their advantage.

The three major categories of digital media are owned, paid and earned media. Owned media is your website, your blog and your social media channels. The more owned media an organization has, the better visibility it will receive in search engine results pages. This is why it’s essential to optimize all of your owned media to be SEO-friendly, so that the search engines can discover and rank it. Paid media could include things such as PPC, social advertising and retargeting. Earned media is content that has been shared from your customers that could help build your brand such as recommendations on social media or e-WOM (electronic word of mouth).

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